Vijay Shekhar Gupta is well known as VSG in both Bollywood and Punjabi Film Industry. VSG has worked in the film and advertising industry for nearly three decades now. VSG joined the ad world in 1991 and has worked with brands like Mayur Suiting, BSNL, real estate developers that featured Bollywood celebrities like Salman Khan, Shah Rukh Khan, Aishwarya Rai, Kangana Ranaut, Karan Johar, Anupam Kher, and cricketer Virender Sehwag.
VSG owned an advertising firm under the name of Foresight Communications which offered 360 degree brand solutions to advertisers. Meanwhile, he also worked in television.
VSG who has been an acclaimed name in advertising, has been collaborating with film industry for in-film branding, celebrity management, television commercials and event management. VSG has partnered with actors and filmmakers like Mahesh Manjrekar and Atul Agnihotri on film productions and other businesses in the glamour world.
In 2016, he launched his music label VSG Music and has artistes like Shweta Pandit, Shraddha Pandit, and Sukhwinder Singh associated with the label. Some of the chartbuster hits produced by VSG Music are Challa, Hathyar 2 by Bohemia & Gitta Bains, Maut by Jaspinder Narula, Dollar by Gurpartap, Gall Nikki Ji C by Ashok Mastie ft. Sachin Ahuja and Sohne Mukhde Te Til by Dollar Cheema and Milind Gaba and Uvie of Dabangg 2 fame to name a few.
Apart from Hindi and Punjabi music, VSG has launched YouTube channels to produce Devotional and Bhojpuri music as well as music in Rajasthani, Harayanavi, Bengali, Assamese, Odia, and other north eastern languages.